Creative Ground

Sporting Events

Melanoma March

What an amazing effort, Australia! Over $400,000 of much needed funds has been raised nationwide through the 2014 Melanoma March campaign, with QLD contributing just under $50,000 of that. On Sunday 23 March, 16 Melanoma March events were hosted across Australia with the Brisbane course set along the bay side of Wynnum, east of Brisbane.

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Sporting Events

Weet-Bix Kids TRYathlon – Bendigo

Hosting the fourth Weet-Bix Kids TRYathlon event was the historic city of Bendigo; a vibrant contemporary regional centre, boasting beautiful streets created from one of the world’s greatest gold rushes. The race started with a swim at the Bendigo Aquatic Centre, ahead of a bike ride around local roads and through the Tom Ford Sports

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Community Event

Australia Day Celebrations

The Gold Coast City Council (GCCC) Australia Day Celebrations have been a tradition for over 25 years on the Gold Coast. One of the biggest and best free one day events on the Gold Coast, it features classic Australian expo’s and shows such as wood chopping, pig races, sheep herding, sheep shearing, blacksmithing and wood

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Sporting Events

The Color Run – Auckland

The very first Color Run on New Zealand turf! With 9,000 runners Auckland was a great start to the Color Run hype with Christchurch and Wellington to follow in the next 2 months. The welcome to New Zealand was a bit grey unfortunately with showers and overcast but that didn’t dampen the spirit of the

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Sporting Events

70.3 Ironman Canberra

The 70.3 Ironman – this was the last time this event, under this name, was held in Canberra. But… it is very likely that there will be a similar race held next year, just under a different banner. With over 1,100 athletes competing as individuals and teams, the weather was hot and steamy in the

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Community Event

Surfers Paradise 80th Birthday

Happy Birthday Surfers Paradise! On 1 December 1933, the little beachside town of Elston was officially christened as Surfers Paradise.  The first holiday homes starter to appear and tourism was the town’s new destination. On 1 December 2013 we celebrated Surfers Paradise’s 80th Birthday with a host of festivities on Surfers Paradise Foreshore! Hundreds turned

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Corporate Event

SeaKayak SYD-BNE Challenge

What a great cause to be a part of: Mates4Mates! An epic paddle-powered voyage up the east coast ended in cheers and beers on Saturday 9 November, as a team of kayaking wounded war veterans finished a three-week journey from Sydney. To cater to all ages, the Riverside Plaza, off Eagle Street, was activated with

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Community Event

PGA Media Stunt

The Professional Golf Association (PGA) Australian Championships 2013 started with a bang this year. With the tournament taking place from Thursday 7 Nov to Sunday 10 Nov at Royal Pines, Gold Coast, PGA, in collaboration with Surfers Paradise Alliance, launched the series with a Media Stunt at Surfers Paradise beach on Wednesday night 6 Nov.

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Sporting Events

Netfest

What an event! With over 200 teams and just under 1,800 players participating this year (700 more than last year!) and beautiful Gold Coast weather, it was an absolute cracker! Held simultaneously at two Gold Coast locations, the Surfers Paradise games were hosted on the beach and the Mudgeeraba competitions took place on hard courts. Netfest

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Brand Activations & Promotions

ME Bank Fairer Play Promotions

In April 2013, ME Bank and Hyundai A- league joined forces to create the ME Bank Green Card for Fairer Play award. This award recognises the most significant gestures of ‘Fairer Play’ displayed both on and off the field by A-League and grassroots players. As part of this initiative, ME Bank developed a series of

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