The Professional Golf Association (PGA) Australian Championships 2013 started with a bang this year. With the tournament taking place from Thursday 7 Nov to Sunday 10 Nov at Royal Pines, Gold Coast, PGA, in collaboration with Surfers Paradise Alliance, launched the series with a Media Stunt at Surfers Paradise beach on Wednesday night 6 Nov.
Keeping with the PGA theme of “Lighting up the Gold Coast”, two pro-golfers, American Ricky Fowler and Aussie Marc Leishman, were challenged to a tee-off duel with a difference: teeing off from a 1.5meter elevated stage underneath the famous Surfers Paradise sign aiming for a ring a fireworks on the beach!
With a live cross on Channel 10 for ‘The Project’, Marc Leishman managed to get the most fluro coloured balls through the ring.
AFL legend Peter ‘Spida’ Everitt hosted the hour and a DJ played catchy tunes throughout the breaks. The extravaganza drew a nice crowd of passers-by who were all eager to score some signed merchandise from Ricky and Marc at the conclusion of the stunt.
On behalf of, and in conjunction with Surfers Paradise Alliance and PGA, 3vent Productions brought the Media Stunt to life. We received a basic event brief and based on this we went to work on the development of the concept. 3vent was contracted to manage the event from A-Z which included:
- Concept Development
- Event Application and Permits
- Liaison with PGA and Players
- Organisation of all Event Infrastructure (marquees, fencing, PA, staging, etc.)
- Organisation of all Event Services (security, cleaners, radios, etc.)
- Safety Planning incl. creation of Risk and Emergency plans