For the second year in a row, major sponsor ME Bank wanted to create high visibility and memorable participant engagement across all Mother’s Day Classic event locations through a corporate promotion including a large inflatable T-shirt, promotional staff and sponsor signage.
The Mother’s Day Classic (MDC) is one of the largest charity events in Australia, held every year in capital cities and regional areas throughout Australia, and raises money for breast cancer research. More than 125,000 people nation wide took part in 2012 and the event raised over $3 million. The Brisbane event involved a 4km and 8km walk and run, starting and finishing at the Cultural Forecourt, the Parklands South Bank.
For more information on this event, check out www. mebank.com.au
3vent Productions provided local production management for Twenty3 Group, the event managers of the promotion, assisting them in the setup of their promotion material and management of the promotional staff.