For the third year in a row, major sponsor ME Bank wanted to create high visibility and memorable participant engagement across all Mother’s Day Classic event locations through a corporate promotion including a large inflatable T-shirt, promotional staff and sponsor signage.
Participants were encouraged to have their photo taken in front of the giant inflatable and to buy an ME Bank special edition Mother’s Day Classic bandana to help raise further funds for breast cancer research.
The Mother’s Day Classic (MDC) is one of the largest charity events in Australia, held every year in capital cities and regional areas throughout Australia, and raises money for breast cancer research. The Brisbane event involved a 4km and 8km walk and run, starting and finishing at the Cultural Forecourt, the Parklands South Bank.
For more information on this event, check out www. mebank.com.au
3vent Productions provided local production management for the ME Bank promotion at the Brisbane event, assisting in the setup of their promotion material and management of the promotional staff.