Started with a drizzle, ended in sunshine; Coolangatta weather delivered as we set up a portable air-filled dome for some colourful fun on the coast line for the Occy Groms Comp, Saturday 27th June.
Participants were enthusiastic and came down for some ocean side fun, practicing their colour throw. Red, blue, yellow and green, what better way to meet new friends than to smother each other in some vibrant colour? The promotion was a success as we spread the word of TCR fun before the big event held in Robina, Gold coast 26th July!
A unique American concept by origin, The Color Run (TCR) is focused on fun instead of performance. It’s all about music, colour and madness as runners make their way through the 5km run, being bombarded with a different colour powder every kilometre to finish into an even bigger colour mania called the Finish Festival. Here, the runners get a chance to drench themselves, and everyone else, in even more colour by throwing their own colour packets around, all the while dancing and singing along to the latest tunes being played on the main stage by a DJ.
For more information on the The Color Run Australia, check out www.thecolorrun.com/australia or www.facebook.com/TheColorRunAustralia
Our Role
3vent manage many promotions on behalf of The Color Run. 3vent also enhances event visual by supplying energetic and pragmatic staff to promote the The Color Run event at the activation.
Event Images
